An assistant that answers your customers — and sells

Mulabbe is an AI sales and support assistant built for small and medium businesses in the MENA region. It answers questions, shows products and takes the order to the finish line — on WhatsApp, Instagram, Messenger and your website chat.

  • WhatsApp
  • Instagram
  • Messenger
  • Website chat

Get started Read the user guide Plans and pricing

The

What Mulabbe does

Orders inside the chat

The assistant shows products, collects the order, address and payment method — cash on delivery included — without your customer ever leaving the conversation.

Arabic that gets dialects

Replies in MSA or the dialect you pick — Gulf, Egyptian, Levantine and more — and handles English and Arabizi when customers switch.

Ask-me-first approvals

Pick the sensitive topics (refunds, big discounts, complaints, your own keywords): the assistant drafts the reply and waits for your approval before it reaches the customer.

Coaching

Your team’s corrections become suggestions — missing FAQ answers, absent policies, phrases to avoid. Nothing changes for customers until you publish.

Credits, no surprises

Every AI action costs a fixed number of credits, with packs in your currency. You see the balance and daily usage — no opaque token bills.

Analytics that act

What customers ask, where orders stall, and what the assistant did today — numbers you can decide with, not vanity dashboards.

Tickets & CRM

Tickets linked to conversations and contacts, with contact, lead and ticket sync to your CRM (HubSpot, Zoho, Odoo and more).

A widget for your site

A lightweight chat bubble you add with one line of code — same assistant, same inbox as the rest of your channels.

How it works — three steps

  1. Connect your channels

    Create your workspace and connect WhatsApp Business, Instagram, Messenger and your site — or try everything first on a sandbox account in the simulator, no external accounts needed.

  2. Teach your assistant

    Add your products, policies and FAQs, then shape the persona, dialect and boundaries in Bot Studio — and test it before publishing.

  3. Publish and follow along

    The assistant answers customers and hands over to your team when needed, while you watch everything from the inbox and analytics.

A note we’re proud of: when a customer sincerely asks "are you a bot?", the assistant answers truthfully and offers a human. Trust before the sale.

Ready for Mulabbe to answer your customers?

Create your account and try the assistant on a sandbox channel before connecting a real one.

Create an account